Conceptual work for watersports company Manera. The idea was to creating an everyday-bag to protect your kitesurf board, without all the hassle.
Tasks:
Material & color selection
Graphic Product Design
Creating data pack
Initial mood...
and inspiration.
Concept exploration: how can we easily close the bag, while understanding where and how it will be used? (eg. salty environments, cold fingers after-session,...)
Colour exploration: how does it fit into the current collection?
Graphic ideation for branding
Technical information for factory
